Data your clients can trust.
Insights only you can deliver.
Verified benchmarking data from 74,000+ real plan documents — not surveys, not estimates. White-labeled for your firm, with contribution modeling that shows clients the real impact of every decision.
Your recommendations deserve better data
Surveys are self-reported and outdated. Carrier data is biased. Sales tools are built to generate leads, not insights. You need an independent source that clients actually believe.
Verified, not surveyed
Every data point comes from actual plan documents — SBCs and rate sheets. No self-reported guesses, no outdated annual surveys.
No carrier agenda
We're not selling insurance. Our data isn't skewed to make any carrier look good. Your clients get the truth, and you get credibility.
Defensible data
When a client pushes back or a CFO asks "says who?", you have an answer. Transparent methodology, verifiable sources, and data that holds up to scrutiny.
Retention or acquisition — show up different
Whether you're defending a renewal or pitching a new prospect, independent data changes the conversation.
Keep your clients
At renewal, clients question everything. Give them objective proof that your recommendations are grounded in market reality — not opinion.
- Show exactly where they stand vs. market
- Model contribution changes with real impact
- Deliver reports they can take to leadership
Win new business
Every consultant promises better service. Walk in with a custom benchmark report and show prospects you've already done the work their current consultant hasn't.
- Differentiate from every other consultant
- Demonstrate value before you're hired
- Start relationships with credibility
Built for how you work
Flexible Filters
Benchmark against the right peers — by industry, location, company size, or any combination that matters to your client.
Contribution Modeling
Adjust employer/employee splits and watch market positioning change in real time. Show clients the "what if."
White-Label Reports
Your logo. Clients see your firm's brand on every cover page, every chart, every recommendation.
Multi-Client Management
Organize all your clients in one place. Run reports, track history, and manage your book of business efficiently.
Consider the source
Most benchmarking data comes from companies with something else to sell.
| Bnchmrk | Broker Benchmarks | Lead-Gen Tools | Carrier Data | |
|---|---|---|---|---|
| What they sell | Data | Insurance | Leads | Insurance |
| Independent | ||||
| Verified plan data | ||||
| White-label reports | ||||
| Contribution modeling |
Bnchmrk
What we sell: Data
Broker Benchmarks
Sells insurance
Lead-Gen Tools
Sells leads
Carrier Data
Sells insurance
We're not brokers. We're not carriers. We're not lead-gen.
How to get started
Platform Access
Unlimited reports, white-labeling, contribution modeling, and multi-client management. Best for firms serving many groups.
See pricing →Individual Report
Need just one report? Order a comprehensive benchmark analysis for a single client. No subscription required.
Learn more →Better data. Better conversations.
Join thousands of consultants who've made Bnchmrk part of their practice.