About Us

The Company Behind the Data

We started Bnchmrk in 2015 to solve a problem we lived every day: benefits professionals deserved better data.

Our Story

From Frustration to Solution

In 2015, Andrew Kimmel left his role leading analytics at a national benefits consulting firm with a simple observation: brokers and consultants were making million-dollar recommendations based on outdated survey data, gut feelings, and incomplete market intelligence.

With angel investment from close friends, he set out to build something different, a platform powered by real, verified plan data. Not surveys. Not purchased datasets. Just actual benefits plans, validated through our proprietary compliance engine.

From day one, we made a deliberate choice: stay independent. No venture capital means we answer to our users, not investors. We can prioritize data quality over growth metrics, and build what benefits professionals actually need.

100%
Proprietary data — nothing purchased or scraped
$0
Venture capital — independent since day one
10 yrs
Profitable and growing every year since launch
Our Journey

A Decade of Growth

2015

Founded

Launched with 900 participants across 7 markets.

2017

Platform Launch

Launched proprietary app for nationwide benchmarking.

2020

National Coverage

Local benchmarking in all 50 states + DC.

2022

Industry Standard

25% of top 100 brokers using Bnchmrk.

2024

10K Employers

Hit 10,000 active employers in the dataset.

2025

Benefits Intelligence

Launched Plan Scoring and Contribution Modeling.

Leadership

Meet the Team

AK

Andrew Kimmel

Founder & CEO

Former benefits consultant who saw the need for better benchmarking. Led analytics at NFP before founding Bnchmrk.

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SL

Sarah Lynch

Head of Client Growth

15+ years across carriers, consultants, and HR tech. Led customer success at NFP and Mutual of Omaha.

LinkedIn
BK

Bill Katsak

CTO

Architects the systems that power Bnchmrk's data engine. 20+ years building scalable infrastructure.

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Want to see the platform?

Request a demo and see how Bnchmrk can help you make better benefits decisions.