Thought Leadership

Open Enrollment 2024: What We're Watching

Key trends shaping this year's open enrollment season.

3 min readBy Bnchmrk Team

Open enrollment season is approaching. Here's what we're watching as employers finalize their 2025 benefits.

Cost Dynamics

Healthcare costs continue their upward trajectory:

  • Renewals running 6-8% for most employers
  • Specialty pharmacy driving outsized share
  • GLP-1 coverage decisions creating cost uncertainty
  • Provider labor costs still flowing through

Employers are balancing cost management with competitive pressure.

GLP-1 Coverage Decisions

The biggest wildcard this enrollment season:

  • Employers finalizing coverage policies
  • Wide variation in approaches (full coverage to exclusion)
  • Employee expectations often exceed coverage
  • Cost projections highly uncertain

How employers communicate GLP-1 decisions will affect employee satisfaction.

Mental Health Focus

Mental health benefits continue to expand:

  • EAP enhancements
  • Telehealth mental health access
  • Digital mental health tools
  • Manager training and cultural initiatives

Employers below market on mental health will hear about it from employees.

Plan Design Stability

We're seeing relative stability in core plan design:

  • Deductibles holding steady
  • Coinsurance largely unchanged
  • Out-of-pocket maximums modestly increasing
  • HDHP adoption continuing but slowly

Major plan design changes are less common than cost management tweaks.

Communication Emphasis

Employers are investing more in enrollment communication:

  • Total compensation statements
  • Decision support tools
  • Multi-channel outreach
  • Year-round benefits education

Helping employees understand and use their benefits is getting more attention.

What to Watch

Key questions this enrollment season:

  1. How will GLP-1 policies affect enrollment and satisfaction?
  2. Will cost pressure drive more employers to HDHPs?
  3. How will mental health benefit changes be received?
  4. Will communication investments improve enrollment quality?
  5. What will 2025 renewals signal about future cost trends?

The answers will shape benefits strategy for the next year and beyond.

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