Introducing Bnchmrk: Real Data for Benefits Professionals

Today, we're excited to announce the launch of Bnchmrk, a new approach to employee benefits benchmarking built on real data from verified employer plans.

The Problem

For too long, benefits professionals have been forced to make critical decisions based on outdated survey data, incomplete market intelligence, and gut instincts. Annual surveys are stale by the time they're published. Purchased datasets are often scraped, unverified, and unreliable. And the stakes keep getting higher.

Employers spend over $1.5 trillion annually on employee benefits. Consultants and brokers advise on decisions that affect millions of workers and their families. These decisions deserve better data.

A Different Approach

Bnchmrk was built to solve this problem. Our platform provides:

• Real plan data — Not surveys. Not purchased datasets. Actual benefits plans from real employers, validated through our proprietary compliance engine.

• Verified accuracy — Every data point is validated against source documents. If it doesn't check out, it doesn't make it into the dataset.

• True peer comparisons — Filter by industry, geography, and company size to benchmark against employers that actually match your clients.

• Real-time access — No waiting for annual reports. Data is updated continuously as new plans are added.

Who We Built This For

Bnchmrk is designed for the people who need accurate benchmarking data most:

Benefits consultants and brokers who need data to win new clients, guide renewals, and deliver strategic value.

HR and benefits teams who need to know where they stand against the market, justify decisions to leadership, and optimize their benefits spend.

What's Next

We're launching with coverage across 7 metropolitan markets and 900 employer participants. But this is just the beginning. Our goal is to build the most comprehensive, accurate, and actionable benchmarking resource in the industry.

We're grateful to the early partners and advisors who helped shape this platform. And we're excited to get it into the hands of benefits professionals who've been waiting for something better.

If you're tired of guessing, we're here to help.