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Independent Benchmarking New Business

Benchmarking isn't just about renewals — it's a powerful tool for winning new clients.

AK
Andrew Kimmel
Founder & CEO
March 4, 2025
1 min read

The Value of Independent Benchmarking in New Business

Benchmarking isn’t just a retention tool — it’s a prospecting superpower.

In New Business

When you walk into a pitch with benchmarks in hand, you’re not guessing. You’re already demonstrating that:

  • You understand the prospect’s market
  • You’ve thought about their current offering
  • You’re ready to compare — not just suggest

Consultants who use data early show up as advisors, not vendors.

What Makes It Work

Independent benchmarking gives you:

  • A credible third-party source for recommendations
  • Fast filtering by industry, size, and region
  • A concrete way to highlight gaps or opportunities

It lets you say, “Here’s how your plan stacks up — and here’s how we can help you compete.”

Our Approach

At Bnchmrk, we built our white-labeled reports to help you:

  • Run comparisons in minutes
  • Tailor visuals to your client’s reality
  • Share insights that don’t feel like a sales pitch

It’s how top consultants win business — and keep it.

Benchmark smarter. Deliver with confidence.

AK

About Andrew Kimmel

Founder & CEO

Former benefits consultant who saw the need for better benchmarking tools. Led analytics at NFP, a national benefits consulting firm, before founding Bnchmrk in 2016.