How Top Consultants Use Benchmarks to Drive Renewals

Benchmarks aren’t just for pretty graphs — they’re tools to win trust.

Reframing Renewal Conversations

Renewal meetings can be tense. Premiums go up. Budgets get tight. Stakeholders get skeptical.

But when you walk in with market data, you change the dynamic. You can:

• Show that the renewal increase is in line (or out of line) with peer trends
• Use benchmarks to validate the competitiveness of each plan feature
• Provide decision-makers with context — not just numbers

Where the Best Consultants Excel

Top consultants don’t just use benchmarking — they build renewal narratives around it. They:

• Open with strengths: “Here’s where you’re outperforming the market.”
• Move to risk: “Here’s where you're exposed or falling behind.”
• Recommend next steps tied to data: “Based on peers, here’s what we’d adjust.”

The Result?

Clients feel guided, not sold to.

Benchmarking lets you shift the conversation from negotiation to strategy — and makes you the partner they want in the room every year.

It’s not about the spreadsheet. It’s about showing up prepared, informed, and ready to lead.